By Scenario & Strategy


Naming Workshop

The Naming Workshop consists of several short sessions to determine a powerful and relevant name for a brand, product or service.

During the workshop we will:
  • determine a naming strategy based on the naming requirements, various proposals and naming categories
  • generate a long list of potential names
  • strategically select 3 or 4 of the most favourable names to generate a short-list
This will be achieved using the naming taxonomy, developed by naming agency and specialist Igor, and the use of professional creative copywriters within the workshop process.

Process (preparation & development) incl. a 2-day workshop (not 2 following days)

The workshop results in a shortlist of concept names, which can be proposed for registration.

This workshop process can be specifically tailored to the needs of the customer. For example, it is possible to develop pay-off and logo proposals along with the name. It is also possible, if desired, to have B/Twentynine take care of the subsequent name exploration –and registration process.